More and more, we are hearing about 1:1 printing or “print personalization” (using printed pieces, often with four-color text and graphics, to talk directly to recipients based on name, gender, past purchase history or other information) to achieve higher response rates and better return on investment (ROI).
In this age of Comic Sans, Times New Roman, Arial, and other “system” fonts, it’s easy to take type for granted. We’ve all seen documents that use more fonts per square inch than legibility, let alone aesthetics, can handle, resulting in a garish “font-o-rama.”
When you look through paper samples, one of the first things you probably notice is whether the sample is coated or uncoated. Coated papers feel smooth to the touch because they have a coating of clay and other substances. This coating causes the paper to reflect light more and absorb ink less than uncoated papers…
Technology is cool. It opens up a whole new world of marketing opportunities—email blasts, pURLs, PDA pushdowns, RSS feeds, tweets. But what happens to your message when the BlackBerry battery is drained, or your format isn’t compatible with your prospect’s device?
These days, customer loyalty and customer retention are hot topics. After all, customers are more valuable than ever. But are you looking to retain every customer, regardless of their value to your company? Believe it or not…
Our commitment to excellence and customer service is the reason we can proudly celebrate more than 80 years in the printing industry -- with over 35 years of service as North America's reprint specialist to a discerning publishing clientele. You can read more about Foster here