The layout and design of your print marketing piece must be aesthetically pleasing, but the information you deliver is far more important. Effective messaging “interrupts” and engages the prospect, educates and offers additional information to facilitate decision-making, and lowers the risk of taking the next step…
Critics say corporate brochures are glossy, brag-and-boast budget suckers that virtually no one reads. Under the old rules of corporate brochure design, that was often true. Today, however, the corporate brochure has evolved…
In Confessions of an Advertising Man, David Ogilvy, founder of the highly regarded advertising agency Ogilvy & Mather, wrote, “Ninety-nine percent of all advertising doesn’t sell a thing.” You don’t want your products to be in that 99%. So how do you make sure you are in the coveted one percent?
It’s tempting to slash your print marketing budget as you scramble to make immediate, hard-dollar expense reductions in today’s uncertain economy, but now is the time to do exactly the opposite. The more visible your company is, the more confident your customers and prospects are that you will be around in good times and bad. When you stop inviting them to do business with you…
Here’s the hard truth: No one wants to buy your product or service. What your customers do want is an answer to one of their basic psychological motivations— needs, wants, desires and fears…
Our commitment to excellence and customer service is the reason we can proudly celebrate more than 80 years in the printing industry -- with over 35 years of service as North America's reprint specialist to a discerning publishing clientele. You can read more about Foster here