Intuitively you know that minding the details of your business is a surefire way to retain current clients and attract new ones, but often you are too busy tending to the big picture to deal with the little things. Even “hands on” managers have to create enough distance from routine operations to maintain perspective on the many forces shaping the organization, balancing the needs of investors, employees and customers while anticipating…
Ask 10 different people what constitutes “green printing” and you’ll likely get 10 different answers. These will range from “using recycled paper” to “looking for Forest Stewardship Council (FSC) or Sustainable Green Printing (SGP) certification for printers and consumables,” to “using digital and targeted printing to reduce your press runs,” to “reducing your carbon footprint, or minimizing the impact that your business activities have on the environment,” to “purchasing carbon offsets,” to “using alternative energy sources,” to…“
When it comes to printing, almost as soon as you have more than one piece of paper involved in a project, you need a way to attach them together. This process is known as binding. The best binding choice for a project depends on both appearance and the number of pages involved. Here are some common binding methods.
Legendary companies like Harley-Davidson and Nike don’t have customers. They have brand loyalists who will spend money hand-over-fist to prove their devotion. Why? Because each company has invested millions in creating its own distinct personality with which its target customers strongly identify. This emotional perspective suggests that brand personality is a potent marketing tool that is richer and far more interesting than functional…
What goes up must come down. Like everything else, the economy is cyclical, but no matter what the current economic conditions might be, it’s important to keep marketing your business. In fact, a little glimpse at history shows that even during the Great Depression, some companies thrived. While other companies were cutting spending, a few businesses, such as Camel and Chevrolet took the opportunity to use aggressive marketing tactics to grab market share …
Our commitment to excellence and customer service is the reason we can proudly celebrate more than 80 years in the printing industry -- with over 35 years of service as North America's reprint specialist to a discerning publishing clientele. You can read more about Foster here