When it comes to printing, almost as soon as you have more than one piece of paper involved in a project, you need a way to attach them together. This process is known as binding. The best binding choice for a project depends on both appearance and the number of pages involved. Here are some common binding methods.
Legendary companies like Harley-Davidson and Nike don’t have customers. They have brand loyalists who will spend money hand-over-fist to prove their devotion. Why? Because each company has invested millions in creating its own distinct personality with which its target customers strongly identify. This emotional perspective suggests that brand personality is a potent marketing tool that is richer and far more interesting than functional…
What goes up must come down. Like everything else, the economy is cyclical, but no matter what the current economic conditions might be, it’s important to keep marketing your business. In fact, a little glimpse at history shows that even during the Great Depression, some companies thrived. While other companies were cutting spending, a few businesses, such as Camel and Chevrolet took the opportunity to use aggressive marketing tactics to grab market share …
Your customers receive a sea of conventional, redundant and uninteresting printed materials every day. Elevate your marketing collateral by creating a unique visual identity with simple design changes, no matter what your budget. The reward? Raised brand awareness and a favorable sales curve.
The Apple iPhone and other smartphones have spawned an entire cottage industry of applications that are helping these devices move from being simple communication tools to being computing platforms all their own.
Our commitment to excellence and customer service is the reason we can proudly celebrate more than 80 years in the printing industry -- with over 35 years of service as North America's reprint specialist to a discerning publishing clientele. You can read more about Foster here