Newsletters

May 2014 Newsletter

5 Reasons We Love Print Online and email marketing are great tools for reaching specific customers, at specific times, with specific types of messages. But print remains the bedrock of any great marketing campaign. Here are 5 print marketing statistics that every marketer should know, including...

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April Newsletter

Creating Realistic Project Deadlines When you start a new print project, you want to hit your deadlines, keep your sanity, and make your customers happy. Fortunately, the right amount of planning will make sure that you keep your sanity and your clients. For your audience to receive the printed...

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January 2014 Newsletter

5 Ways to Offset the Postal Rate Increase As you may have noticed, the United States Postal Service will be increasing the price of a First-Class Mail, single-piece letter from 46 cents to 49 cents. The change is intended to generate $2 billion in annual revenue for the Postal Service. Highlights...

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November Newsletter

Get Seen, Get Heard Your customers are bombarded with marketing messages. Email marketing, SMS text messaging, newsletters, direct mail, social media advertising, and more. How can you compete with all that clutter? Step away from the noise and get back to the basics of great marketing. 1. Find a...

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October Newsletter

Three Reasons To Use A Professional Designer. Engaging customers involves more than just sending out informational or promotional print pieces. It involves touching customers’ emotions and engaging with them at a deeper level that draws them in. That’s why, even with so much template...

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September Newsletter

Key Considerations For A Logo Redesign A logo is the most visible graphical representation of a company, displaying a unique brand identity through colors, fonts and images.  It provides an anchor for the visual elements and typography used in all other marketing materials.  An...

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August Newsletter

Make Your Marketing Pop With Color And Type Two of the most important decisions in any print marketing campaign are color and typography.  When combined in an appealing way, color and typography interact to create a lasting visual impact, reinforcing recognition and strengthening brand...

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July Newsletter

Are You Tapping the World of Content Marketing? Have you noticed that your competitors are sending out more newsletters these days? Posting more white papers? Increasing their investment in blogs and social media? It's the rise in power and influence of content marketing. According to a study...

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June Newsletter

3 Best Practices for Content Marketing These days, one of the most common strategies for building relationships and engagement with customers is content marketing. Content marketing establishes your company as a thought leader, gets customers involved, and keeps you top of mind. This works...

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May Newsletter

WHY DRIP MARKETING?  Want more sales? Use the power of print to fuel your drip marketing efforts.    What is drip marketing? Drip marketing is the use of a consistent, predictable set of marketing touches (postcards, email, newsletters) to develop and nurture a relationship with a...

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April Newsletter

Improve Response Rates With A Compelling Sales Letter A well-written sales letter addresses the interests and concerns of the recipient and persuades the reader to take action, making this a profitable element of your direct marketing package.  Consider each of the components. Presentation:...

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March Newsletter

Benefit From Effective Branding An effective brand creates an enduring perception in the minds of your customers and distinguishes you from your competitors.  An investment in branding can pay off in many ways. Increase mind share.  When you want a cola, you think of Coca-Cola or Pepsi...

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February Newsletter

Sow Seeds Now to Harvest New Customers This Summer We have made it through most of the winter marketing season. Now is the time to make sure your marketing efforts are meaningful and relevant to your target audience so you can perform at peak level as we move into the summer months. Wrap up your...

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January 2013

New Year, New Postal Rates Direct mail is a powerful medium.  A personalized mailer connected with a PURL speaks directly to your customer and drives strong response rates.  Even with the new postal rates and regulations effective in January 2013, direct mail remains a flexible and...

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December 2012

17 Resolutions for Email Marketers From onlinemarketingconnect.com by Sundeep Kapur Here are 17 resolutions for every digital marketer. Try to include these as part of your strategy and keep integrating email, mobile, and social as your digital interactive channels. 1 – I will redo my...

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November 2012

Customer Retention is Key to Profitability In the words of Philip Kotler, arguably the world’s leading strategic marketer, “Good customers are an asset which, when well managed and served, will return a handsome lifetime income stream for the company.”  The reality is that...

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October 2012

Communicate With Your Customers If you are like most businesses, you have a steady roster of clients who produce the majority of your income. They think of you first when they want something you can provide. But no business can survive - never mind really thrive - without continually nurturing...

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June 2012

  You Can Save Money - Use Mobile Barcodes! Great news for anyone sending direct mail. The United States Postal Service is dropping its rates - if you use mobile barcodes like QR Codes, Microsoft TAG, or JagTag, that is. Starting July 1, the USPS is offering a temporary promotion for...

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May 2012

  Give Your Print Marketing a Spring Cleaning The spring is the perfect time to rethink your print marketing strategy, revamp your messaging and refresh your brand. This requires an understanding of the role traditional ink-on-paper will play in a time when technology adoption and e-content...

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September 2012

Elements of a Successful Cross-Media Campaign Want to energize your print campaign? Add demographic or psychographic segmentation and personalization. Want to energize your print campaign even more? Combine print with other media to amplify its effect. The most common cross-media campaigns these...

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August 2012

Case Studies in Multi-Touch Success If you want to increase your sales, talk to your customers. Do it frequently. Do it consistently. Create multi-channel, multi-touch strategies centered on print, email, and other media that help build your brand and stay top of mind. When customers are ready to...

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July 2012

Build a Powerful Brand Personality It's human nature to personify things-cars, boats, pets, places, and yes, even your product and company. Imagine your brand is a real person. Is it male or female, young or old, college-educated or street-smart, stylish or plain, thrifty or extravagant? Did...

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