Newsletters
June Newsletter
3 Best Practices for Content Marketing These days, one of the most common strategies for building relationships and engagement with customers is content marketing. Content marketing establishes your company as a thought leader, gets customers involved, and keeps you top of mind. This works...
moreMay Newsletter
WHY DRIP MARKETING? Want more sales? Use the power of print to fuel your drip marketing efforts. What is drip marketing? Drip marketing is the use of a consistent, predictable set of marketing touches (postcards, email, newsletters) to develop and nurture a relationship with a...
moreApril Newsletter
Improve Response Rates With A Compelling Sales Letter A well-written sales letter addresses the interests and concerns of the recipient and persuades the reader to take action, making this a profitable element of your direct marketing package. Consider each of the components. Presentation:...
moreMarch Newsletter
Benefit From Effective Branding An effective brand creates an enduring perception in the minds of your customers and distinguishes you from your competitors. An investment in branding can pay off in many ways. Increase mind share. When you want a cola, you think of Coca-Cola or Pepsi...
moreFebruary Newsletter
Sow Seeds Now to Harvest New Customers This Summer We have made it through most of the winter marketing season. Now is the time to make sure your marketing efforts are meaningful and relevant to your target audience so you can perform at peak level as we move into the summer months. Wrap up your...
moreJanuary 2013
New Year, New Postal Rates Direct mail is a powerful medium. A personalized mailer connected with a PURL speaks directly to your customer and drives strong response rates. Even with the new postal rates and regulations effective in January 2013, direct mail remains a flexible and...
moreDecember 2012
17 Resolutions for Email Marketers From onlinemarketingconnect.com by Sundeep Kapur Here are 17 resolutions for every digital marketer. Try to include these as part of your strategy and keep integrating email, mobile, and social as your digital interactive channels. 1 – I will redo my...
moreNovember 2012
Customer Retention is Key to Profitability In the words of Philip Kotler, arguably the world’s leading strategic marketer, “Good customers are an asset which, when well managed and served, will return a handsome lifetime income stream for the company.” The reality is that...
moreOctober 2012
Communicate With Your Customers If you are like most businesses, you have a steady roster of clients who produce the majority of your income. They think of you first when they want something you can provide. But no business can survive - never mind really thrive - without continually nurturing...
moreSeptember 2012
Elements of a Successful Cross-Media Campaign Want to energize your print campaign? Add demographic or psychographic segmentation and personalization. Want to energize your print campaign even more? Combine print with other media to amplify its effect. The most common cross-media campaigns these...
moreAugust 2012
Case Studies in Multi-Touch Success If you want to increase your sales, talk to your customers. Do it frequently. Do it consistently. Create multi-channel, multi-touch strategies centered on print, email, and other media that help build your brand and stay top of mind. When customers are ready to...
moreJuly 2012
Build a Powerful Brand Personality It's human nature to personify things-cars, boats, pets, places, and yes, even your product and company. Imagine your brand is a real person. Is it male or female, young or old, college-educated or street-smart, stylish or plain, thrifty or extravagant? Did...
moreJune 2012
You Can Save Money - Use Mobile Barcodes! Great news for anyone sending direct mail. The United States Postal Service is dropping its rates - if you use mobile barcodes like QR Codes, Microsoft TAG, or JagTag, that is. Starting July 1, the USPS is offering a temporary promotion for...
moreMay 2012
Give Your Print Marketing a Spring Cleaning The spring is the perfect time to rethink your print marketing strategy, revamp your messaging and refresh your brand. This requires an understanding of the role traditional ink-on-paper will play in a time when technology adoption and e-content...
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