So, you have invested in a trade show booth for an upcoming event, now what? Once you have decided on the perfect team to staff your booth, you will need a great strategy to drive attendees to add your booth to their must-do list. Here are 4 tips to make your booth a traffic hotspot.
1) Make sure attendees know you are there. Reach out to attendees before the show with information about what you do and why you are exhibiting at the show. Make sure they know what they stand to gain by stopping by.
2) Give attendees a reason to stop. While everyone attends a trade show with the goal of learning bringing valuable new vendors back to work with them on Monday, it never hurts to up the ante just a little bit. A great promotional product or fun raffle can be a great way to ensure that attendees make it a point to stop by. Think about trying items that can be used during sessions and throughout the course of the show. Word about your booth will spread pretty fast when everyone is asking, “Which booth gave you that great tote bag?” or “That is a perfect size notebook. I need one of those. How did you find that?”
3) Make your booth a great pit stop. We all know that trade shows can be exhausting. Help attendees gear up for the next sessions by offering everything they need to rest and refuel. Think about ordering the extra padding to give their feet a break from the hard floors. Get an extra chair or two to give them a place to sit and chit-chat. Have a steady supply of branded water bottles and granola bars. You may even want to consider renting a cell phone charging station. All of these ideas will have attendees lingering in your booth just long enough to learn more about what they do and how you can help.
4) Stay top of mind. Make sure your trade show team is keeping everyone aware of the action through social media. If you are giving away a prize or have a special show offer, you will want to send a reminder message out so attendees remember to stop by. A well timed email can drive people to your booth during peak show hours.
Once the show is over, don’t forget to send a follow-up mailing or email to thank attendees for stopping by and remind them of the great time they had in your booth. The small touches will all add up to a big impact.