Foster Blog

Using Print to Drive Social Media Engagement

We often think about print and social media as being competitors, but print can be one of the greatest drivers of social media engagement, as well. Take a lesson from Skinny Cow, which uses print to drive participation in its social media and mobile contests. To engage consumers, the company...

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Calendar Coloring Contest

We want to see your calendars! In December, Foster sent out our annual customer calendars. This year's calendar doubled as an adult coloring book. Now, we want to see what you have done with them. Upload a photo of your colored in calendar to our facebook page, facebook.com/...

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What is Your Visual Brand?

When designing your print and e-media campaigns, think beyond products and services. Consider the impact of color for tapping visual recall. Use personal images direct from the heart of your company. Use images that evoke the desired emotions and tap the true purchasing motivation of your customers...

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What’s Your Incentive?

Any good direct mail or multi-channel marketing program includes a call to action. You want the recipient to make a phone call. Visit a website. Make a donation or request a sales call. But unless recipients have an immediate need for your product or service, they may need something other than a...

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Do You Know Your Buyers?

Whether you are communicating your message through direct mail, email, or marketing collateral, it’s critical to know your audience so you can tailor your marketing to each segment and increase the power of the messaging to each. There are many ways to categorize buyers, and the “right...

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The Wizardry Behind the Curtain: Getting Your Color Right

Ever wondered about the magic behind the curtain when it comes to color? Here is a peek into the effort and precision it takes to give you the best color day after day, job after job, even when projects are months apart. The process starts with color space. Your computer monitors operate in the...

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Multichannel Marketing: It’s All About That Mix

Want great sales? It’s all about that mix—the marketing mix. From print to email to mobile, top marketers combine channels to provide a consistent customer experience regardless of channel used. Here are some data every marketer ought to know: 58% of online shoppers browse print...

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Do You Really Know Your Customers?

The more you know your customers, the better you will be able to develop relevant marketing campaigns. So how well do you know your customers? SURPRISING EXAMPLES Let's look at professional sports fan demographics: AFFLUENCE - When we think of hockey fans we might think of demographics...

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5 Ways to Market For Less

Did you know that even during the Great Depression, some companies thrived? While other marketers were cutting their spending, a few businesses like Camel and Chevrolet took the opportunity to use aggressive marketing tactics to grab market share from their competitors. It's proof that the key...

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Foster Holiday Closings

Foster will be closed on the following days so that our employees have plenty of time to celebrate with their family and friends. Christmas: December 24th and 25th New Years: January 1st If you have any questions or concerns about turn around times during the holiday season, don't hesitate...

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3 Reasons Multichannel Marketing Rocks

The data is undisputable. More channels (print, email, social media, mobile) equal more results. While producing multichannel campaigns requires additional time and investment, it’s worth the effort. Let’s look at three reasons why... 1. Distracted consumers - In a survey of 1,600 U.S...

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Use Print to Boost Your Online Presence

Everywhere you look these days, you’re bombarded with data about how much money marketers are putting into their Internet presences. Email marketing. Web site development. Search engine optimization. Banner ads. Social networking. This creates the impression that print is irrelevant, but in...

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Profile Before You Personalize

Want to achieve higher levels of success with your 1:1 (personalized) printing campaigns? Profile before you personalize! What does this mean? It means understanding what your customers look like as aggregate demographic or psychographic groups before you send targeted mailings or personalize to...

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We Make 1:1 Printing Easy

It used to be that, in order to create powerful 1:1 print campaigns, you had to be both a marketing wizard and a database master. No more. Today, the software does much of the work for you. The secret is in the Web portal where your content, your templates, and your data are maintained in a...

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How to Build a Brand Persona

Whether on posters, in magazine advertisements, or on direct mail pieces, these and other high-identity personas create brand identification. When consumers see them, they associate these characters with more than just products. They associate them (and, consequently, the brand) with humanlike...

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Make Your Direct Mail Stand Out

Every day, postcards, flyers, and other direct pieces and other printed material bombard us. How do you ensure that yours stands out in the crowd? Here are four highly effective methods for designing printed material. 1. Grab Their Eyes: People can’t read your message if they don’t see...

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3 Ways to Increase Charitable Giving

When it comes to donations, people are ruled by their hearts, not their heads. Whether you are mailing postcards or letters, blasting an email or developing a grassroots effort, here are some facts that every nonprofit should know. 1. People identify with individuals, not causes. Research shows...

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More Reasons to Love Color

We all know the value of color images in your marketing mix, but what about the messaging? Study after study shows that when messages are in color, they have a powerful impact on your bottom line. Among the benefits: Helping readers find information more easily (great for insurance policies,...

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Keep The Conversation Interesting and Make Print Marking Fun!

Have you ever gotten stuck on a train, an airplane, or a long car ride with someone who is incredibly talkative but also incredibly boring? You might be unable to think anything but, “Are we there yet?” You don’t want this to be the way your customers think about you! Print...

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The 9-Point Power Marketing Checklist

Want to make your marketing campaigns the most effective they can be? Be sure you’re hitting all of the key marketing components. In addition to factoring in the list, the message, and the offer, there are a number of other critical components that come together to make or break a campaign....

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Get The Most Out Of Your Mail

If you’re like most companies, you have customer data in many places, but these communications are siloed. Each department or business unit does its own thing, so end users get bombarded with different, disconnected mail pieces. This not only wastes your marketing dollars, but it can irritate...

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What Dictates the Meaning of Color?

When designing marketing materials, whether print or online, do you fall prey to the temptation to rely on traditional meanings for color? If it’s a luxury product, you use black. To bring excitement, you use red. If it’s a premium product, it must be gold. While we do tend to...

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Grab Customers Before Your Competitors Do!

Investing in direct mail for customer acquisition? Your competitors are! As their efforts become more proactive and strategic, how do you plan to attract those same customers before your competitors do? Here are three proven strategies for grabbing attention in the mailbox. 1. Use dimensional mail...

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Print Bests Digital for Driving Purchases

Want proof that print drives sales? Just ask the researchers at Temple University, who found that print has more impact than digital when it comes to increasing reader engagement, recall, and ultimately, purchases. The study was sponsored by the Postal Service Inspector General’s office (OIG...

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Be A Color Trendsetter

When designing marketing and promotional materials, there are many ways to think about color. Color tells a story. It reflects the brand. It stirs your customers’ emotions. Color can also send the message that you are current, edgy, and on the forefront of design. How do you stay on top of...

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