Foster Blog

Effective Corporate Gifting Programs

Remember the last time you received an unexpected gift from one of your business contacts?  It gave you a good feeling, didn’t it?  Maybe you felt more inclined to continue doing business with that person rather than with competition. If that was the case, you experienced firsthand...

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Top Reasons to Consider Promotional Products

The average cost per impression of a promotional product item is $0.004. That provides a greater return on investment than nearly every other advertising media.  Promotional items carry significant value beyond the cost per impression.  Here are some things to think about when considering...

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August 2014 Desktop Calendar

Bring the beautiful weather outside right to your desktop with this fun August calendar! To use the calendar as your desktop wallpaper, find the size that best matches your desktop resolution. Click on the link and then right click on the image and save it to your desktop. Once you have it saved,...

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What’s Your Incentive?

Any good direct mail or multi-channel marketing program includes a call to action. You want the recipient to make a phone call. Visit a website. Make a donation or request a sales call. But unless recipients have an immediate need for your product or service, they may need something other than a...

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5 Ways Not to Kill Your Brand

Analyzing the positive elements of marketing campaigns can help you develop a “to do” list for achieving maximum results. But it’s good to look at the things not to do sometimes too. This way, you don’t unintentionally undermine the positive steps you’re taking. Let...

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Mobile Marketing: Important Things to Consider

Text (SMS) messaging is different than other forms of marketing for a number of reasons.  As a result of the differences, there are a number of things to consider when engaging text message marketing.  Below, we have outlined some of the primary considerations and will continue to explore...

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What Are The Uses Of SMS Marketing?

Text message marketing allows you to connect with current customers and attract new ones in a variety of ways.  It is an inexpensive way to get your message across on a medium that is frequently read.  Here is a list of ways organizations use text messaging.  Appointment Reminders...

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Mobile Marketing: Is Text (SMS) Message Marketing Right For You?

Mobile text advertising delivers messages that are timelier and more personal than any other advertising medium. Our phones follow us to work, home and play, so important messages can reach your audience wherever they are. Unlike other electronic communications, people regard text messages as the...

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July 2014 Desktop Calendar

Get ready to hit the fairs and festivals this summer! Don't miss a single one with this calendar! To use the calendar as your desktop wallpaper, find the size that best matches your desktop resolution. Click on the link and then right click on the image and save it to your desktop. Once you...

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Email Marketing Best Practices: Email Subject Lines that Get Opened

People today are inundated with information more than ever before and don’t have time to soak it all in.  Each of your customers and prospects get a substantial amount of emails every day, and a lot of them are never opened.  The chances of your email being overlooked are pretty...

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3 Reasons Multi-Channel Marketing Rocks

The data is undisputable. More channels (print, email, social media, mobile) equal more results. While producing multichannel campaigns requires additional time and investment, it’s worth the effort. Let’s look at three reasons why... 1. Distracted consumers. In a survey of 1,600 U.S...

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QR Codes Trigger 60% of Magazine Ad “Activations”

The use of 2D barcodes and other image recognition technologies to connect printed pieces to customers’ mobile devices is exploding. When it comes to advertising, the QR Code is king of them all. There has been a continual and steady growth in what is called “the mobile activated space...

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Email Marketing Best Practices: Focus on Your Audience

The days of mass email marketing, better known as spamming, are over.  Internet service providers closely monitor email marketing activity and are prepared to cut off access to businesses that do not follow the guidelines.  While that may present a problem for some, it greatly benefits...

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Email Marketing Best Practices: Additional Uses

When you think of using email for more than day to day correspondence, you likely think about distributing information and marketing messages.  We have highlighted two additional uses for email in this article that can significantly impact your business.  Use Email as a Mechanism to Test...

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Email Marketing Best Practices: Trust and Purpose Lead to Engagement

77% of consumers reported that they prefer to receive permission-based marketing communications through email – and email was the number one source for all age groups Source: Waldow Social Email is still the quickest way to reach customers with information.  While this is true,...

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3 Steps to Staying Sane Waiting for Design

Once you have agreed on a design concept, it’s time for your designer to sit down and plan the work. This entails thinking about what grids, master pages, style sheets, fonts, and image files are required to produce the finished file. If your designer can move from artistic design to...

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Setting Realistic Expectations for Personalization

According to one research firm, personalized printing (also called variable data printing) increases response rates by an average of 36%, average order size or value by 25%, and customer loyalty by 38%. What does this mean for you? Are these numbers that you, as a marketer, should expect to be...

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Finishing: The Difference Between Good and Great

Marketing specialists are not short on tips for boosting direct mail response rates: effective copywriting, targeted marketing, data mining, good list management, and so on. While these are crucial elements to any marketing campaign, don’t overlook the physical aspects of the printed piece...

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Case Study: Lead Nurturing Boosts Conversion Rate 400%

Are you missing sales opportunities because your direct mail or other print marketing is generating leads but your salespeople aren’t able to sift through them, qualify them, and act on the most qualified leads quickly enough? Is the effectiveness of your marketing campaigns being impacted by...

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Writing a Better Sales Letter

You know your business offers first-class products and services, but how do you convince existing and prospective customers of that? When it comes to communicating your sales proposition, an effective sales letter is one of your best resources. Here are some tips for turning your letter from good...

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1:1 Print Beats Online for Relevance

If you want inexpensive, real-time communications, online marketing can be a powerful tool. But if you want highly relevant marketing communications that consumers respect, then personalized print is the way to go. In a survey of more than 1,200 people conducted for ad:tech London by Zussi...

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Understanding Plain vs. Rich Black

In the graphic arts, the color “black” isn’t quite so black and white. Being aware of the “shades of black” can help you maximize the impact of your design.    There are two basic categories of black: plain black and rich black. Plain black is created...

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Preventing Customer Attrition Does Not Have to be a Cagey Business

When we think about personalized, data-driven communications, we often think about boosting sales. Why not? It’s a highly effective use for personalized printing. But there are many other uses of 1:1 printing that can boost your bottom line, too. Are you taking advantage of them? One of...

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Creating Realistic Project Deadlines

When you start a new print project, you want to hit your deadlines, keep your sanity, and make your customers happy. Fortunately, the right amount of planning will make sure that you keep your sanity and your clients. For your audience to receive the printed piece on time, ask yourself the...

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Use Third-Party Content to Boost Credibility

When marketing any type of products and services, your customers trust third-party content more than they trust data provided by your company. They want information that they consider to be credible and objective. While this is something we may intuitively understand, new data from inPowered and...

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