Foster Blog

5 Tips for Kicking Fundraising Into High Gear

For nonprofit organizations, fundraising is their lifeblood. But what happens when your fundraising goes flat? How do you breathe new life into existing efforts? Here are five ways that real nonprofits have kicked it up a notch. 1. Personalize the content. When one historical museum found its...

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Purchasing the Right List

When it comes to direct marketing, it’s all about the list. Even the most powerful offer sent to the wrong list will produce dismal results. Conversely, when sent to the right list, even a mediocre offer can generate great results. The goal, of course, is to get the right offer to the right...

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Counteract Commoditization with Creativity

Anyone can come up with a snazzy jingle or discount a product. Marrying great creative with insightful, database-driven personalization is more challenging. It also generates better results because the mailer is relevant, not just catchy. When one safety products company exchanged its static...

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Busting The Myths About E-Media And Paper

We’ve all seen it on the backs of envelopes and on pop-ups for bank and retail account login pages. Go Paperless! Go Green! Save Trees! But is going paperless really about saving the environment? Or cost reduction for the sender? It is about cost reduction. According to ESP Consulting,...

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Tailoring Incentives: The Perfect Fit

When prospecting, many marketers use some kind of incentive to boost response. “Come in early, and receive a discount!” “Log into your personalized URL to be entered into a sweepstakes!” But let’s face it. Not all response incentives are created equal. To be...

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Play Nice – Digital And Print Work Together

How often have you heard a parent turn to a child and say, “Now play nice!” When used properly, print-based and digital communications do just that. They not only play nicely together, but when working off one another’s strengths, they are more effective than when used alone....

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Creating a Sustainable Marketing Strategy

Maintain brand visibility and keep sales humming using techniques that are self-perpetuating. When you think about sustainability, what comes to mind? Recycling? Solar panels? LEED buildings and hemp-fiber carpets? While the “green” movement has made heavy use of the term...

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December Desk Calendar

Head into the holidays with this great December desktop calendar! To use the calendar as your desktop wallpaper, find the size that best matches your desktop resolution. Click on the link and then right click on the image and save it to your desktop. Once you have it saved, you can open it and...

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Boosting Revenues by Marketing to Your Customers

When you want to boost revenues, where do you look? To lead generation mailers, hoping to draw in new customers? Or to grow your share of wallet from existing customers? Increasingly, companies are looking to tap the inherent opportunities offered by existing customer relationships. In a study...

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Design Campaigns Like Award-Winners!

Have you ever wondered what goes into an award-winning marketing campaign? Sometimes it’s crackerjack copy. Sometimes it’s stunning images. Increasingly, however, it’s the smart integration of multiple elements, from creative to media selection. Let’s look at five components...

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Are You Using The Code?

In case you haven’t noticed, QR Codes are everywhere. They are on a wide variety of printed products from Starbucks cups and Sun-Maid raisin boxes to National Football League direct mailers and McDonald’s Happy Meals. They are in magazine advertisements, on real estate signs, and on...

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Tell It With An Infographic

You’ve heard the expression “a picture is worth a thousand words.” In today’s busy consumer culture, you can often get your point across more effectively in a visual form than you can in running text. Enter the infographic. Infographics (or “informational graphics...

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Combining Mobile with Print

Do you have a mobile strategy as part of your marketing plan? If not, maybe it’s time you did. We all know how important email and a Web presence are to customer marketing. Now, according to research by Prosper Mobile Insights, more and more consumers are conducting these activities...

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Direct Mail Wins The “Trust” Battle Hands Down

Which channel do you think your customers trust more? Direct mail or email? When it comes to trust, the answer is direct mail—and it wins hands down. According to a study from Epsilon, “The Formula for Success: Preference and Trust,” more than one-quarter of U.S. consumers (26%)...

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Targeted Campaigns Delivering More For Less

Did you know that you could spend less on a direct mail campaign and actually see better results? It’s true. It’s not about marketing less. It’s about marketing smarter. Let’s take a look at a real campaign produced for a travel company. Let’s call it Club Travel....

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Microsites: What are they and how do they work?

Consumers are more sophisticated today and want access to extensive information.  Microsites are a great way to provide on demand access to supporting information about a product or service.  Delivering additional content online can help reduce the cost of an overall program by reducing...

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Make Your Fundraising Rock

Are you marketing to nonprofits? If so, the more you know about your donors, the more effective your appeals will be. That’s the first benefit of mailing out donor surveys. The second benefit is that asking donors’ opinions and getting to know them better can make them feel valued and...

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Choosing 1:1 Print in an Internet World

Cell phones. iPods. Laptops. Tablets. Where, in the ever-expanding channel mix, is there room for print? The Print Council recently put out a brochure, “Why Print? The Top Ten Ways Print Helps You Prosper,” listing ten reasons marketers should include print. Let’s look at several...

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October 2014 Desktop Calendar

Things get spoooooky in October with this great desktop calendar! To use the calendar as your desktop wallpaper, find the size that best matches your desktop resolution. Click on the link and then right click on the image and save it to your desktop. Once you have it saved, you can open it and...

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Prints Role in Today’s Marketing Strategy

Marketing managers now have over 100 media platforms through which they can choose to deliver their content.  With a number of new platforms being lauded as the next big thing, determining how best to spend marketing dollars is harder than ever.  Just when you think that you have a plan...

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Data Driven Variable Print Best Practices: Make it Relevant

Data is just data. It’s up to you to assess your data and determine how to use it to relate better with your clients and prospects.  Extensive personalization will not help if the recipients are not able to relate to what you send them. Before you start to use personalization, you...

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September 2014 Desktop Calendar

Head back to school with this desktop calendar! To use the calendar as your desktop wallpaper, find the size that best matches your desktop resolution. Click on the link and then right click on the image and save it to your desktop. Once you have it saved, you can open it and right click on it....

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5 Ways to Build Your Direct Mail List

Direct mail remains one of the most effective ways to market your products and services. Making your direct mail the best it can be starts with having the right mailing list. When it comes to building your list (or expanding the one you already have), standard ways such as purchasing a targeted...

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Boost Revenues by Targeting Lapsed Clients

Did you know that one of your deepest wells for bigger profits is your lapsed customer base? These are customers who have done business with you in the past, but for some reason have not come back. This isn’t always due to discontent with your company. Sometimes it’s forgetfulness....

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Recognition Doesn’t Cost. It Pays.

Achieve greatness within your employees and create client opportunities through creative recognition campaigns.  Companies that use recognition as an essential management tool have a more engaged workforce.  As a whole, engaged workplaces have a lower turnover, higher customer loyalty,...

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