Foster Blog

May 2014 Desktop Calendar

Head into summer with all of your ducks in a row with this desktop calendar. To use the calendar as your desktop wallpaper, find the size that best matches your desktop resolution. Click on the link and then right click on the image and save it to your desktop. Once you have it saved, you can open...

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What Is Really Motivating Your Customers?

When we think about motivating consumers to make a purchase, we think about using the right mailing list, creating the right offer, and having a compelling call to action. Whether creating a direct mail piece, a sales letter, or a magazine advertisement, those elements are critical. But the reasons...

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Want Attention? Use Surprise!

Every year, we look forward to the Superbowl. For the ads, of course. Superbowl ads are known for their funny twists — the element of surprise.  You can use the same technique in your own marketing. This topic was recently covered by MarketingProfs, which offered techniques marketers...

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Position Yourself as an Expert

No matter what business you’re in, you are the expert in something. Establishing yourself as an authority gives you a coveted status that places you head and shoulders above your competition. It also builds loyalty with your client base and generates interest from prospects. But how do you...

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April 2014 Desktop Calendar

Don't be a fool! Download this calendar as your desktop background for April. To use the calendar as your desktop wallpaper, find the size that best matches your desktop resolution. Click on the link and then right click on the image and save it to your desktop. Once you have it saved, you can...

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Don't Forget Your Call To Action

You’ve designed a terrific direct mail piece. You have high-quality graphics and are printing on premium stock. Your headline jumps out, your marketing copy rocks, and you’ve got multiple response mechanisms, including QR Codes. There are even social media icons for viral...

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Lead Nurturing Delivers Better Results

As marketers know all too well, not every response leads to a sale. In fact, many leads from even the best print campaigns fall through the cracks because the person might be interested enough to make a phone call, attend a seminar, or visit a website, but they are not yet read to buy. If that...

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March 2014 Desktop Calendar

Spring forward with this desktop calendar. To use the calendar as your desktop wallpaper, find the size that best matches your desktop resolution. Click on the link and then right click on the image and save it to your desktop. Once you have it saved, you can open it and right click on it. Click...

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Congratulations to Our Own Man of Excellence

Foster Printing Service would like to congratulate Ulysses Nunn, our VP of Operations, for being named one Chicago Defender's 2014 Men of Excellence. Each year, Chicago Defender selects 50 Chicago area men who represent excellence in their personal and professional lives. We are proud to have...

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Measuring the Effectiveness of Print Campaigns

You can extend the concept of return on investment (ROI) to your print marketing efforts, measuring profitability versus cost. Leading corporations use intensively data-driven approaches to report the economic benefits created from marketing investments. You can develop metrics to measure the...

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5 Ways to Offset the Postal Rate Increase

As you may have noticed, the United States Postal Service will be increasing the price of a First-Class Mail, single-piece letter from 46 cents to 49 cents. The change is intended to generate $2 billion in annual revenue for the Postal Service. Highlights of the new pricing, which is effective...

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When Is Personal Too Personal?

One of the benefits of 1:1 printing is the ability to increase the relevance of each communication by making the message more personal. By using information you already know about the recipient, you are able to communicate on a more intimate, 1:1 level. But this approach can also be misused....

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February 2014 Desktop Calendar

Fall in love with this desktop background. To use the calendar as your desktop wallpaper, find the size that best matches your desktop resolution. Click on the link and then right click on the image and save it to your desktop. Once you have it saved, you can open it and right click on it. Click...

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Happy New Year

Happy New Year from the team at Foster Printing Service to you. We hope your team has a great 2014!

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Elements of Award-Winning Campaigns

A look at five elements of marketing — from creative to media selection.   Have you ever wondered what goes into an award-winning marketing campaign?  Sometimes it’s crackerjack marketing copy. Sometimes it’s stunning images. Increasingly, however, the elements that...

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January 2014 Desktop Calendar

Get geared up for 2014 with our January desktop calendar.  To use the calendar as your desktop wallpaper, find the size that best matches your desktop resolution. Click on the link and then right click on the image and save it to your desktop. Once you have it saved, you can open it and right...

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Separating Mars from Venus

Research shows that the brains of men and women are organized differently, and those differences affect the way we think and respond to marketing messages.   When it comes to designing and developing your print campaigns, do you take the gender of the recipient into account? If not, you...

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What on Earth is Good for Trees?

Print! By investing in forest-based products such as direct mail, marketing collateral, or point-of-purchase displays, you are protecting our nation’s forests by supporting the market for the products forest resources produce.   We’re all used to hearing the phrase, “Go...

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Motivate Consumers with Print!

Print is the winner to get consumers to plan and make purchasing decisions. If you want to motivate people to take action on a marketing offer, get a direct mail piece, freestanding insert, print ad, or coupon into their hands. The data continue to be compelling that print moves consumers to...

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Get Seen, Get Heard

Your customers are bombarded with marketing messages. Email marketing, SMS text messaging, newsletters, direct mail, social media advertising, and more. How can you compete with all that clutter? Step away from the noise and get back to the basics of great marketing. 1. Find a true differentiator...

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Build Business By Building Relationships

Want to sell more? Try building relationships with your customers. Yes, it really can be that simple. People like to do business with people. More specifically, they like to do business with people who care about them, who listen to what they have to say, and who are accessible and responsive to...

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December Desktop Calendar

End the year with a bang with our December desktop calendar! To use the calendar as your desktop wallpaper, find the size that best matches your desktop resolution. Click on the link and then right click on the image and save it to your desktop. Once you have it saved, you can open it and right...

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Three Reasons to Use a Professional Designer

Engaging customers involves more than just sending out informational or promotional print pieces. It involves touching customers’ emotions and engaging with them at a deeper level that draws them in. That’s why, even with so much template based design available these days; professional...

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Grow Your Sales! Target Millennials

In your prospecting efforts, why should you target Millennials? Because once their loyalty is secured, they are more likely than non-Millennials to share their love of your brand, product, or service with others. When you gain their loyalty, they will often spread the word for you, especially if...

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November Desktop Calendar

Make your holiday plans with our November desktop calendar. To use the calendar as your desktop wallpaper, find the size that best matches your desktop resolution. Click on the link and then right click on the image and save it to your desktop. Once you have it saved, you can open it and right...

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