Foster Blog

Are You Using The Code?

In case you haven’t noticed, QR Codes are everywhere. They are on a wide variety of printed products from Starbucks cups and Sun-Maid raisin boxes to National Football League direct mailers and McDonald’s Happy Meals. They are in magazine advertisements, on real estate signs, and on...

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Tell It With An Infographic

You’ve heard the expression “a picture is worth a thousand words.” In today’s busy consumer culture, you can often get your point across more effectively in a visual form than you can in running text. Enter the infographic. Infographics (or “informational graphics...

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Combining Mobile with Print

Do you have a mobile strategy as part of your marketing plan? If not, maybe it’s time you did. We all know how important email and a Web presence are to customer marketing. Now, according to research by Prosper Mobile Insights, more and more consumers are conducting these activities...

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Direct Mail Wins The “Trust” Battle Hands Down

Which channel do you think your customers trust more? Direct mail or email? When it comes to trust, the answer is direct mail—and it wins hands down. According to a study from Epsilon, “The Formula for Success: Preference and Trust,” more than one-quarter of U.S. consumers (26%)...

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Targeted Campaigns Delivering More For Less

Did you know that you could spend less on a direct mail campaign and actually see better results? It’s true. It’s not about marketing less. It’s about marketing smarter. Let’s take a look at a real campaign produced for a travel company. Let’s call it Club Travel....

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Microsites: What are they and how do they work?

Consumers are more sophisticated today and want access to extensive information.  Microsites are a great way to provide on demand access to supporting information about a product or service.  Delivering additional content online can help reduce the cost of an overall program by reducing...

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Make Your Fundraising Rock

Are you marketing to nonprofits? If so, the more you know about your donors, the more effective your appeals will be. That’s the first benefit of mailing out donor surveys. The second benefit is that asking donors’ opinions and getting to know them better can make them feel valued and...

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Choosing 1:1 Print in an Internet World

Cell phones. iPods. Laptops. Tablets. Where, in the ever-expanding channel mix, is there room for print? The Print Council recently put out a brochure, “Why Print? The Top Ten Ways Print Helps You Prosper,” listing ten reasons marketers should include print. Let’s look at several...

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October 2014 Desktop Calendar

Things get spoooooky in October with this great desktop calendar! To use the calendar as your desktop wallpaper, find the size that best matches your desktop resolution. Click on the link and then right click on the image and save it to your desktop. Once you have it saved, you can open it and...

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Prints Role in Today’s Marketing Strategy

Marketing managers now have over 100 media platforms through which they can choose to deliver their content.  With a number of new platforms being lauded as the next big thing, determining how best to spend marketing dollars is harder than ever.  Just when you think that you have a plan...

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Data Driven Variable Print Best Practices: Make it Relevant

Data is just data. It’s up to you to assess your data and determine how to use it to relate better with your clients and prospects.  Extensive personalization will not help if the recipients are not able to relate to what you send them. Before you start to use personalization, you...

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September 2014 Desktop Calendar

Head back to school with this desktop calendar! To use the calendar as your desktop wallpaper, find the size that best matches your desktop resolution. Click on the link and then right click on the image and save it to your desktop. Once you have it saved, you can open it and right click on it....

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5 Ways to Build Your Direct Mail List

Direct mail remains one of the most effective ways to market your products and services. Making your direct mail the best it can be starts with having the right mailing list. When it comes to building your list (or expanding the one you already have), standard ways such as purchasing a targeted...

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Boost Revenues by Targeting Lapsed Clients

Did you know that one of your deepest wells for bigger profits is your lapsed customer base? These are customers who have done business with you in the past, but for some reason have not come back. This isn’t always due to discontent with your company. Sometimes it’s forgetfulness....

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Recognition Doesn’t Cost. It Pays.

Achieve greatness within your employees and create client opportunities through creative recognition campaigns.  Companies that use recognition as an essential management tool have a more engaged workforce.  As a whole, engaged workplaces have a lower turnover, higher customer loyalty,...

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Effective Corporate Gifting Programs

Remember the last time you received an unexpected gift from one of your business contacts?  It gave you a good feeling, didn’t it?  Maybe you felt more inclined to continue doing business with that person rather than with competition. If that was the case, you experienced firsthand...

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Top Reasons to Consider Promotional Products

The average cost per impression of a promotional product item is $0.004. That provides a greater return on investment than nearly every other advertising media.  Promotional items carry significant value beyond the cost per impression.  Here are some things to think about when considering...

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August 2014 Desktop Calendar

Bring the beautiful weather outside right to your desktop with this fun August calendar! To use the calendar as your desktop wallpaper, find the size that best matches your desktop resolution. Click on the link and then right click on the image and save it to your desktop. Once you have it saved,...

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5 Ways Not to Kill Your Brand

Analyzing the positive elements of marketing campaigns can help you develop a “to do” list for achieving maximum results. But it’s good to look at the things not to do sometimes too. This way, you don’t unintentionally undermine the positive steps you’re taking. Let...

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What’s Your Incentive?

Any good direct mail or multi-channel marketing program includes a call to action. You want the recipient to make a phone call. Visit a website. Make a donation or request a sales call. But unless recipients have an immediate need for your product or service, they may need something other than a...

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Mobile Marketing: Important Things to Consider

Text (SMS) messaging is different than other forms of marketing for a number of reasons.  As a result of the differences, there are a number of things to consider when engaging text message marketing.  Below, we have outlined some of the primary considerations and will continue to explore...

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What Are The Uses Of SMS Marketing?

Text message marketing allows you to connect with current customers and attract new ones in a variety of ways.  It is an inexpensive way to get your message across on a medium that is frequently read.  Here is a list of ways organizations use text messaging.  Appointment Reminders...

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Mobile Marketing: Is Text (SMS) Message Marketing Right For You?

Mobile text advertising delivers messages that are timelier and more personal than any other advertising medium. Our phones follow us to work, home and play, so important messages can reach your audience wherever they are. Unlike other electronic communications, people regard text messages as the...

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July 2014 Desktop Calendar

Get ready to hit the fairs and festivals this summer! Don't miss a single one with this calendar! To use the calendar as your desktop wallpaper, find the size that best matches your desktop resolution. Click on the link and then right click on the image and save it to your desktop. Once you...

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Email Marketing Best Practices: Email Subject Lines that Get Opened

People today are inundated with information more than ever before and don’t have time to soak it all in.  Each of your customers and prospects get a substantial amount of emails every day, and a lot of them are never opened.  The chances of your email being overlooked are pretty...

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