Foster Blog

4 Tips to Drive Traffic to Your Booth

So, you have invested in a trade show booth for an upcoming event, now what? Once you have decided on the perfect team to staff your booth, you will need a great strategy to drive attendees to add your booth to their must-do list. Here are 4 tips to make your booth a traffic hotspot. 1) Make sure...

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Creating Post Office Friendly Mail Pieces

USPS regulations can be very tricky to navigate. Here are a few guidelines for commonly printed mail pieces. 1) Post Cards Length: Between 5" and 6" Height: Between 3.5" and 4.5" Paper: We recommend using something between a 9pt and 12pt gloss cover for maximum durability...

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5 Steps to Building Customer Loyalty

Customer loyalty is an important topic among marketers these days. You work hard to gain your customers. Now you need to keep them. Here are five principles of customer loyalty you need to know. 1. Know your customers. This means tying together all the data you have on your customers to get one...

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5 Top Print Marketing Trends for 2015

There are lots of marketing trends being forecast for 2015. Some relate to digital marketing. Others to big brands and the Fortune 500. Many focus on mobile and social media. But what about the world of print marketing? Here are our top picks for the world of print. 1. More segmentation and...

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5 Tips for Kicking Fundraising Into High Gear

For nonprofit organizations, fundraising is their lifeblood. But what happens when your fundraising goes flat? How do you breathe new life into existing efforts? Here are five ways that real nonprofits have kicked it up a notch. 1. Personalize the content. When one historical museum found its...

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Purchasing the Right List

When it comes to direct marketing, it’s all about the list. Even the most powerful offer sent to the wrong list will produce dismal results. Conversely, when sent to the right list, even a mediocre offer can generate great results. The goal, of course, is to get the right offer to the right...

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Counteract Commoditization with Creativity

Anyone can come up with a snazzy jingle or discount a product. Marrying great creative with insightful, database-driven personalization is more challenging. It also generates better results because the mailer is relevant, not just catchy. When one safety products company exchanged its static...

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Busting The Myths About E-Media And Paper

We’ve all seen it on the backs of envelopes and on pop-ups for bank and retail account login pages. Go Paperless! Go Green! Save Trees! But is going paperless really about saving the environment? Or cost reduction for the sender? It is about cost reduction. According to ESP Consulting,...

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Tailoring Incentives: The Perfect Fit

When prospecting, many marketers use some kind of incentive to boost response. “Come in early, and receive a discount!” “Log into your personalized URL to be entered into a sweepstakes!” But let’s face it. Not all response incentives are created equal. To be...

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Play Nice – Digital And Print Work Together

How often have you heard a parent turn to a child and say, “Now play nice!” When used properly, print-based and digital communications do just that. They not only play nicely together, but when working off one another’s strengths, they are more effective than when used alone....

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Creating a Sustainable Marketing Strategy

Maintain brand visibility and keep sales humming using techniques that are self-perpetuating. When you think about sustainability, what comes to mind? Recycling? Solar panels? LEED buildings and hemp-fiber carpets? While the “green” movement has made heavy use of the term...

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December Desk Calendar

Head into the holidays with this great December desktop calendar! To use the calendar as your desktop wallpaper, find the size that best matches your desktop resolution. Click on the link and then right click on the image and save it to your desktop. Once you have it saved, you can open it and...

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Boosting Revenues by Marketing to Your Customers

When you want to boost revenues, where do you look? To lead generation mailers, hoping to draw in new customers? Or to grow your share of wallet from existing customers? Increasingly, companies are looking to tap the inherent opportunities offered by existing customer relationships. In a study...

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Design Campaigns Like Award-Winners!

Have you ever wondered what goes into an award-winning marketing campaign? Sometimes it’s crackerjack copy. Sometimes it’s stunning images. Increasingly, however, it’s the smart integration of multiple elements, from creative to media selection. Let’s look at five components...

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Are You Using The Code?

In case you haven’t noticed, QR Codes are everywhere. They are on a wide variety of printed products from Starbucks cups and Sun-Maid raisin boxes to National Football League direct mailers and McDonald’s Happy Meals. They are in magazine advertisements, on real estate signs, and on...

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Tell It With An Infographic

You’ve heard the expression “a picture is worth a thousand words.” In today’s busy consumer culture, you can often get your point across more effectively in a visual form than you can in running text. Enter the infographic. Infographics (or “informational graphics...

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Combining Mobile with Print

Do you have a mobile strategy as part of your marketing plan? If not, maybe it’s time you did. We all know how important email and a Web presence are to customer marketing. Now, according to research by Prosper Mobile Insights, more and more consumers are conducting these activities...

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Direct Mail Wins The “Trust” Battle Hands Down

Which channel do you think your customers trust more? Direct mail or email? When it comes to trust, the answer is direct mail—and it wins hands down. According to a study from Epsilon, “The Formula for Success: Preference and Trust,” more than one-quarter of U.S. consumers (26%)...

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Targeted Campaigns Delivering More For Less

Did you know that you could spend less on a direct mail campaign and actually see better results? It’s true. It’s not about marketing less. It’s about marketing smarter. Let’s take a look at a real campaign produced for a travel company. Let’s call it Club Travel....

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Microsites: What are they and how do they work?

Consumers are more sophisticated today and want access to extensive information.  Microsites are a great way to provide on demand access to supporting information about a product or service.  Delivering additional content online can help reduce the cost of an overall program by reducing...

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Make Your Fundraising Rock

Are you marketing to nonprofits? If so, the more you know about your donors, the more effective your appeals will be. That’s the first benefit of mailing out donor surveys. The second benefit is that asking donors’ opinions and getting to know them better can make them feel valued and...

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Choosing 1:1 Print in an Internet World

Cell phones. iPods. Laptops. Tablets. Where, in the ever-expanding channel mix, is there room for print? The Print Council recently put out a brochure, “Why Print? The Top Ten Ways Print Helps You Prosper,” listing ten reasons marketers should include print. Let’s look at several...

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