Foster Blog

The Summertime Marketing Opportunity

Have you ever noticed that your mailbox gets emptier in the summer? That retail POP displays don’t turn as frequently? As the weather heats up, marketing typically slows down. The good news is, as your competitors take a break from marketing, this opens a window of opportunity for you....

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Speak My Language

Are you speaking the language of your customers? Whether you are sending direct mail, email, or catalogs, you want them to hear what you have to say. To increase the chances that your message will resonate, you must pay attention to the “how” as much as the “what.” ...

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Don’t Just Market: Relationship Market!

Want to be on the cutting edge of marketing? Don’t just send marketing. Send relationship marketing! Relationship marketing takes a long-term view of the customer by emphasizing customer loyalty, retention, and satisfaction over individual transactions. For this reason, relationship...

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More Than “The Guy Who Prints My Stuff”

Quick! Define commercial printer. “What? You mean the guy who prints my stuff?” If that was your answer, maybe it’s time you took another look. At one time, the printer was the guy with ink under his nails. He wasn’t the idea man. He was the guy who ran the press. He knew...

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Wishing a Fond Farewell To Helen

 If you have been a Foster customer for any length of time, you have probably had the pleasure of speaking with Helen. Helen makes sure that each customer gets connected with the right person every time they call in to Foster. Behind the scenes, she keeps us stocked with office supplies and...

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5 Design Tips to Make You Stand Out

Your customers are buried under an avalanche of conventional and uninteresting print materials every day. How can you elevate your marketing collateral, direct mail, and displays with simple design changes, no matter what your budget? By creating a unique visual identity. Being unique doesn’...

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What's the Difference Between Multi and Omnichannel Marketing?

We hear a lot about multichannel and omnichannel marketing these days. But what do these terms really mean? How about integrated marketing and cross-channel marketing? Is there a meaningful difference between them all? Let’s take a look at all four terms and what each really means. Cross-...

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4 Tips to Drive Traffic to Your Booth

So, you have invested in a trade show booth for an upcoming event, now what? Once you have decided on the perfect team to staff your booth, you will need a great strategy to drive attendees to add your booth to their must-do list. Here are 4 tips to make your booth a traffic hotspot. 1) Make sure...

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Creating Post Office Friendly Mail Pieces

USPS regulations can be very tricky to navigate. Here are a few guidelines for commonly printed mail pieces. 1) Post Cards Length: Between 5" and 6" Height: Between 3.5" and 4.5" Paper: We recommend using something between a 9pt and 12pt gloss cover for maximum durability...

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5 Steps to Building Customer Loyalty

Customer loyalty is an important topic among marketers these days. You work hard to gain your customers. Now you need to keep them. Here are five principles of customer loyalty you need to know. 1. Know your customers. This means tying together all the data you have on your customers to get one...

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5 Top Print Marketing Trends for 2015

There are lots of marketing trends being forecast for 2015. Some relate to digital marketing. Others to big brands and the Fortune 500. Many focus on mobile and social media. But what about the world of print marketing? Here are our top picks for the world of print. 1. More segmentation and...

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5 Tips for Kicking Fundraising Into High Gear

For nonprofit organizations, fundraising is their lifeblood. But what happens when your fundraising goes flat? How do you breathe new life into existing efforts? Here are five ways that real nonprofits have kicked it up a notch. 1. Personalize the content. When one historical museum found its...

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Purchasing the Right List

When it comes to direct marketing, it’s all about the list. Even the most powerful offer sent to the wrong list will produce dismal results. Conversely, when sent to the right list, even a mediocre offer can generate great results. The goal, of course, is to get the right offer to the right...

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Counteract Commoditization with Creativity

Anyone can come up with a snazzy jingle or discount a product. Marrying great creative with insightful, database-driven personalization is more challenging. It also generates better results because the mailer is relevant, not just catchy. When one safety products company exchanged its static...

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Busting The Myths About E-Media And Paper

We’ve all seen it on the backs of envelopes and on pop-ups for bank and retail account login pages. Go Paperless! Go Green! Save Trees! But is going paperless really about saving the environment? Or cost reduction for the sender? It is about cost reduction. According to ESP Consulting,...

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Tailoring Incentives: The Perfect Fit

When prospecting, many marketers use some kind of incentive to boost response. “Come in early, and receive a discount!” “Log into your personalized URL to be entered into a sweepstakes!” But let’s face it. Not all response incentives are created equal. To be...

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Play Nice – Digital And Print Work Together

How often have you heard a parent turn to a child and say, “Now play nice!” When used properly, print-based and digital communications do just that. They not only play nicely together, but when working off one another’s strengths, they are more effective than when used alone....

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Creating a Sustainable Marketing Strategy

Maintain brand visibility and keep sales humming using techniques that are self-perpetuating. When you think about sustainability, what comes to mind? Recycling? Solar panels? LEED buildings and hemp-fiber carpets? While the “green” movement has made heavy use of the term...

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December Desk Calendar

Head into the holidays with this great December desktop calendar! To use the calendar as your desktop wallpaper, find the size that best matches your desktop resolution. Click on the link and then right click on the image and save it to your desktop. Once you have it saved, you can open it and...

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Boosting Revenues by Marketing to Your Customers

When you want to boost revenues, where do you look? To lead generation mailers, hoping to draw in new customers? Or to grow your share of wallet from existing customers? Increasingly, companies are looking to tap the inherent opportunities offered by existing customer relationships. In a study...

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Design Campaigns Like Award-Winners!

Have you ever wondered what goes into an award-winning marketing campaign? Sometimes it’s crackerjack copy. Sometimes it’s stunning images. Increasingly, however, it’s the smart integration of multiple elements, from creative to media selection. Let’s look at five components...

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Are You Using The Code?

In case you haven’t noticed, QR Codes are everywhere. They are on a wide variety of printed products from Starbucks cups and Sun-Maid raisin boxes to National Football League direct mailers and McDonald’s Happy Meals. They are in magazine advertisements, on real estate signs, and on...

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