Foster Blog
June Desktop Calendar
Plan all of your summer fun with our June desktop calendar! To use the calendar as your desktop wallpaper, find the size that best matches your desktop resolution. Click on the link and then right click on the image and save it to your desktop. Once you have it saved, you can open it and right...
moreWhat Is Drip Marketing?
Want more sales? Use the power of print to fuel your drip marketing efforts. What is drip marketing? Drip marketing is the use of a consistent, predictable set of marketing touches (postcards, email, newsletters) to develop and nurture a relationship with a client or prospect over time. The...
moreHappy Mother's Day From Foster
We have a great team here at Foster. We wouldn't have the amazing people we rely on every day if it wasn't for their fabulous moms! In honor of Mother’s Day, we want to share a few of our team moms with you. From all of us at Foster to all of the moms out there, thank you for all...
moreImprove Response Rates With A Compelling Sales Letter
A well-written sales letter addresses the interests and concerns of the recipient and persuades the reader to take action, making this a profitable element of your direct marketing package. Consider each of the components. Presentation: Before the first word is read, your sales letter...
moreProspects Still Love Direct Mail
From www.articlesbase.com by Dale Filhaber Marketers have successfully used direct mail to sell just about every product and service you can imagine, at just about every price you can imagine as well. So if you're taking a look at direct mail to sell your own product or service, you're on...
moreMay Desktop Calendar
At Foster, April showers bring May Calendars! To use the calendar as your desktop wallpaper, find the size that best matches your desktop resolution. Click on the link and then right click on the image and save it to your desktop. Once you have it saved, you can open it and right click on it....
moreThree Reasons to Use a Professional Designer
Engaging customers involves more than just sending out informational or promotional print pieces. It involves touching customers’ emotions and engaging with them at a deeper level that draws them in. That’s why, even with so much templatebased design available these days, professional...
moreLoyalty Programs Really Pay Off!
Case Study: Hotel Resort Take the example of this New Jersey-based hotel and resort that used loyalty programs to encourage 20% of its customers to repeat business just the first year alone. The resort learned the value of loyalty campaigns when it implemented a program that gathered information on...
moreWant to Sell More?
Want to sell more? Try building relationships with your customers. Yes, it really can be that simple. People like to do business with people. More specifically, they like to do business with people who care about them, who listen to what they have to say, and who are accessible and responsive to...
moreLook at Value Over a Lifetime
Lifetime customer value (LCV) is an overlooked metric that needs to be a larger part of how marketers measure heir success. Granted, LCV is very difficult to estimate, but it’s important to keep the issue in mind. Customers gained through 1:1 printing tend not just to purchase more, but...
moreApril Desktop Calendar
Kick off the second quater with a fresh view on your desktop! To use the calendar as your desktop wallpaper, find the size that best matches your desktop resolution. Click on the link and then right click on the image and save it to your desktop. Once you have it saved, you can open it and right...
moreBenefit From Effective Branding
An effective brand creates an enduring perception in the minds of your customers and distinguishes you from your competitors. An investment in branding can pay off in many ways. Increase mind share. When you want a cola, you think of Coca-Cola or Pepsi. If you need a...
more10 Ways To Make Your Tweets Stand Out
Published from nowsourcing.com 1. Be Original When most people find an article they want to share with their followers, they copy the title of the article and paste it into the tweet. While this gives your followers an idea of what the article is, it’s bland and will mix in...
moreMarch Desktop Calendar
And already we have reached the end of the first quarter. Keep track of the month with this handy desktop calendar. To use the calendar as your desktop wallpaper, find the size that best matches your desktop resolution. Click on the link and then right click on the image and save it to your...
moreSow Seeds Now to Harvest New Customers This Summer
We have made it through most of the winter marketing season. Now is the time to make sure your marketing efforts are meaningful and relevant to your target audience so you can perform at peak level as we move into the summer months. Wrap up your important-but-not-urgent projects. Finish a...
moreA Plan? Who Needs A Plan?
by Kara Trivunovic mediapost.com We all need a plan -- not always exciting or fun, but necessary to accomplish your goals and objectives. Not only will it help you determine what factors are going to drive a program's success, it will also help you avoid best practice mistakes and errors. Let...
moreIn Awe At The Auto Show
This weekend, we made our annual trek to Chicago to visit the auto show. As we rode the train home, my husband asked, “Which car was your favorite?” It wasn’t until that very moment that I realized that I hadn’t really paid any attention to any of the cars. I had spent the...
moreFolded Self-Mailers Made Easy
On January 5th, 2013, the USPS put new guidelines into place for processing folded self-mailers (FSM for short). The new guidelines can be a bit overwhelming. We tried to break it down as much as possible into a handy dandy infographic!
moreCross Media Marketing Infographic
We love cross media marketing for 1,000,000 different reasons. Check out our infographic to discover why we think Cross Media Marketing is the cat's pajamas!
moreFebruary Desktop Calendar
Check out our newest desktop calendar. To use the calendar as your desktop wallpaper, find the size that best matches your desktop resolution. Click on the link and then right click on the image and save it to your desktop. Once you have it saved, you can open it and right click on it. Click...
moreLead Nurturing vs Drip Email Marketing Campaigns
By Michael Ward From blogt.net-results.com A guy walks into a bar. He spots his quarry. Comes groovin’ up slowly. He pulls out his best line and in a dark voice says to her… “Come here often“? Pause In real life what he says next is going to depend on how she reacts...
moreNew Year, New Postal Rates
Direct mail is a powerful medium. A personalized mailer connected with a PURL speaks directly to your customer and drives strong response rates. Even with the new postal rates and regulations effective in January 2013, direct mail remains a flexible and inexpensive way to physically...
morePrint Is For Keeps
Print Is For Keeps Who’s minding your messages when the screens fade to black? Electronic content comes and goes and when it’s gone, your marketing initiative disappears with it. Print, on the other hand, is there for the long run. Think about magazine pass–along...
morePrint Drives a Higher ROI
Print Drives a Higher ROI According to research by the Direct Marketing Association and the Wharton Economic Forecasting Associates, U.S.advertisers spend $167 per person in direct mail marketing to earn $2,095 worth of goods per person, scoring a return on investment of 13 to 1. ...
moreQR Code Use Trending Toward Women
One of the hottest topics in print these days is the use of quick response (QR) codes.When scanned with a Smartphone, these codes take people directly to the Web. This gives Smartphone users an immediate way to respond to your marketing pieces, even if they aren’t at home or in the office. It...
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